Paid ads for real estate agencies: boost your results

Paid ads for real estate agencies: boost your results

Learn how to create effective campaigns on Google Ads and Facebook Ads to attract qualified customers and sell more properties.

Paid ads for real estate agencies: how to capture more leads and sales

In today's real estate market, competition is fierce and the attention of potential customers is fought for second by second. Investing in paid ads for real estate agencies, whether through Google Ads or Facebook Ads, is one of the fastest and most effective ways to increase the visibility of your properties, capture qualified leads and close more deals.

Unlike exclusively organic methods, paid ads for real estate agencies allow you to target the right audience at the right time, optimising your investment and accelerating results. By combining these campaigns with eGO Real Estate CRM, you can manage leads centrally, track metrics and automate follow-ups.

Why invest in paid ads for real estate agencies?

In real estate, time is money. A property that remains on the market for too long loses value and appeal. With paid ads for real estate agencies on Google Ads, your company appears at the top of searches when someone is looking for exactly the type of property you offer. On Facebook Ads, you can create highly targeted campaigns for audiences that match the profile of the ideal buyer or investor, even before they start actively searching.

These channels offer:

• Precise targeting: choose the location, interests and behaviours of your target audience.
• Fast results: well-configured campaigns start generating leads in a matter of days.
• Total budget control: adjust investments according to return.
• Measurement of results: real-time data for continuous optimisation.

Google Ads for paid ads for real estate agencies

Google Ads is especially powerful for capturing bottom-of-the-funnel leads, i.e. people who are ready to make decisions. When setting up campaigns on the search network, paid ads for real estate agencies are displayed to users searching for terms such as ‘3-bedroom apartment in Porto’ or ‘house for sale in Lisbon’.

In addition to the search network, Google Ads allows:

• Display campaigns: graphic ads on Google partner websites.
• YouTube Ads: videos that show properties in an engaging way.
• Remarketing: ads targeted at those who have already visited your website, increasing the chances of conversion.

Facebook Ads for paid ads for real estate agencies

Facebook Ads (and Instagram Ads, which shares the same platform) is ideal for working the top and middle of the funnel, i.e. arousing the interest of those who are not yet actively searching but may buy in the future.

Some effective strategies:

• Carousel ads: multiple images of properties in a single post.
• Virtual tour videos: increase viewing time and interest.
• Advanced targeting: by location, age, interests and even purchasing behaviour.

Best practices for paid ads for real estate agencies

1. Have an optimised website: fast, responsive and with complete descriptions.
2. Use professional photos and videos: visuals impact the decision.
3. Segment correctly: avoid wasting budget on irrelevant audiences.
4. Track metrics: cost per lead, conversion rate, return on investment.
5. Connect everything in CRM: centralise data and automate processes.

How does eGO Real Estate contribute to paid ads for real estate agencies?

eGO Real Estate is not just a CRM: it is management software that connects paid ad campaigns for real estate agencies directly to sales processes. 

Among the advantages:

• Real-time notifications for quick responses.
• Complete interaction history, facilitating follow-up and personalisation.
• Detailed reports for campaign performance analysis.

Thus, every pound invested in paid ads for real estate agencies is accompanied by concrete data, ensuring more strategic decisions and greater return on investment.

In the real estate sector, visibility and speed of response can determine who closes the deal. Paid ads for real estate agencies on Google Ads and Facebook Ads offer companies a clear competitive advantage: more qualified leads, greater efficiency and measurable results.

Source: CASA SAPO