Photos & Videos: Speed Up Your Property Sale Online

The quality of a property's images and videos can speed up the sale and increase its value by highlighting its strengths and attracting buyers. The visual presentation of a property, especially on digital platforms, is key to retaining the audience's attention and providing a more realistic experience.

The presentation of a property is crucial for attracting potential buyers, investors, or tenants and maximizing its market value. Studies show that well-presented properties can be sold for up to 20% more and in a significantly shorter time. Good lighting, proper use of space, and careful composition of rooms and environments are essential to highlight the property's qualities.

Facade photography should be taken during the day, preferably on sunny days, to take advantage of natural light. If possible, include the garden in the frame to highlight the surrounding area. Avoid capturing street signs and names, but ensure the framing is understandable. Additionally, avoid cars, bins, and people in the photograph. For vacant properties, focus on value-adding points like the surrounding area.

With eGO Real Estate, you have the option to feature the facade as the first image in the property's gallery, creating an immediate visual impact.

The kitchen should be photographed clean and free of unnecessary items (like food, utensils, or dishes). Aim to capture images that respect vertical and horizontal lines, creating a more appealing and professional composition.

For the living room, it's important to show as much of the space as possible, using strategic angles, such as from a corner or edge. Try to include windows and access points in the photo and ensure natural lighting is maximized to create a cozy atmosphere.

eGO Real Estate allows you to organize the photos in a way that highlights the best angles, ensuring that the most attractive images appear first.

Balcony and terrace photos should not only capture the space but also the surrounding area. If there are barbecue areas or other amenities, include them to further enhance the outdoor space.

Take advantage of eGO Real Estate’s interactive gallery features, which allow buyers to explore these areas intuitively.

For bedrooms, photograph the main area, focusing on the bed, and show the space from a strategic corner. If there are windows or a bathroom, try to include them as well. Ensure the bedroom is tidy and free of personal items, creating a neutral and inviting environment.

Bathroom photography can be more challenging due to size and lighting. Take photos from above, ensuring the toilets are closed for a cleaner, more organized image.

Properties with complete photographs and information rank better in search engines and real estate portals such as Supercasa and Casasapo, as these are elements that add quality to the property listing. Therefore, avoid generic titles for photos. The descriptions and names of the photographs should be detailed and accurately reflect the content of the image, which helps in the search process and makes the listing more relevant.

You can add customized descriptions to each image, ensuring that the information is clear and consistent through eGO Real Estate.

Ideally, a listing should include 12 photographs. This number is sufficient to showcase the property comprehensively and focus on the most important details of each room. Images are the most crucial element of the listing and help attract the buyer's attention.

With eGO Real Estate’s ability to organize images, you can easily highlight the best photos, emphasizing the most attractive spaces.

In addition to photographs, a complete listing should include precise information about the property: whether it is for sale or rent, the location, property type, room types, areas, price, and contact details. Interesting and positive details, such as proximity to services or tourist spots, should be highlighted.

With eGO Real Estate, you can easily add this information and ensure the listing is optimized for search engines, improving its relevance across over 200 real estate portals.

Typically, we have between 5 and 10 seconds to capture the attention of a potential investor, buyer, or tenant. Therefore, good images and clear descriptions are essential to quickly grab the audience's attention and generate interest in the property.

eGO Real Estate’s performance analysis allows you to track the impact of your listing and adjust the images and descriptions as needed to increase visibility.

In the digital real estate market, high-quality photographs play an even more significant role. Since most property searches are conducted online, well-produced images can attract more visitors and increase interaction with the listing.

eGO Real Estate helps optimize exposure by ensuring the best images are displayed in high definition, providing a professional visual impact.

In addition to photographs, including videos and Virtual Tours by eGO Real Estate can significantly enhance the impact of the listing. A well-produced video gives investors, buyers, or tenants a more engaging view of the property, while Virtual Tours by eGO Real Estate allow for intuitive remote visits.

Virtual Tours by eGO Real Estate offer an innovative solution that allows potential investors, buyers, or tenants to visit properties at any time, without the need for physical travel. This solution not only provides a more convenient experience but also allows the real estate agent to receive qualified leads, optimizing time and resources. By speeding up the sales process, Virtual Tours by eGO Real Estate benefit all parties involved, ensuring a quicker and more efficient negotiation.

In summary, the visual quality of the property listing is crucial to attracting buyers and accelerating the sale. Well-framed photographs, professional videos, and a well-presented property are essential elements to stand out in the digital market. eGO Real Estate enhances this strategy by ensuring optimized presentation and increasing property visibility. Investing in an attractive visual presentation not only reduces the selling time but also justifies a higher price, providing a favourable negotiation for all parties involved.

Source: SUPERCASA