Search engines use user permanence as a criterion to classify the quality of a page, that is, if a client enters your website, finds what they are looking for and continues to read the content, the search engines recognise the value of the website and increase the probability of ranking it higher.

When a client quickly leaves your website and shows no interest in the content, the bounce rate increases. This may negatively affect organic traffic and reduce the website's visibility. With the creation of a premium site, it is guaranteed that your site is designed for the real estate market, always focused on lead conversion.

Is your real estate website showing a high bounce rate? Don’t worry! We will help you understand the reason!
  • The design and usability are not up-to-date and make client navigation difficult;
  • Your site takes too long to load;
  • The content does not meet the client's expectations;
  • The information presented is not clear or interesting;

If you identified any of the points mentioned, eGO Real Estate carries out for you the analysis of the statistics of your real estate website, through a marketing and statistics consultancy, to help you reverse the bounce rate.


8 Strategies to improve the time spent on the real estate website

The more time a visitor spends on your page, the greater the probability of them becoming interested in your services and even contacting you. To make this happen, here are some simple strategies:


1) Ensure your site is aesthetically pleasing and secure

The way you present your contents is a decisive factor for the client's permanence on the page. Tip: As a general rule, everything important should be located at the top of your site, that is, it should appear immediately on the screen without the need for navigation/scrolling. Something you must take into account is the importance of an SSL certificate, as it helps your website appear better in search engines and shows a green padlock, meaning your site is secure. It gives security to the visitor while navigating the page, but especially when filling out a form. Without the green padlock, your website may lose visits and appear unreliable.


2) Create interesting and useful content for your client

The visitor will only stay on the site if they find useful and easy-to-understand information. Invest in contents like "Practical tips: The mistakes to avoid when buying a property".


3) Use quality images and videos

The use of attractive graphic elements will make your website more interactive and appealing, retaining the visitor's attention. Tip: You can create a slideshow through the property kit, or have customised icons to facilitate the client’s visualisation and quick interpretation.


4) Organise the site for simple navigation

Have a clear menu, with tabs such as Buy, Sell, Real Estate Tips. Avoid long and unseparated texts (use headings or lists to facilitate reading!). Another tip that helps with site permanence is including a search field so the visitor can quickly find articles or properties that interest them.


5) Add call-to-action buttons

These buttons will help the visitor to act and explore more content within your page. Use call-to-actions like "Schedule a visit now" or "Get the free guide about home loans".


6) Create pop-ups

Without altering the structure of the real estate site, a pop-up (a window that can appear during the client's navigation) can be used to highlight offers, capture leads through forms, or even invite the client to take an action like: "Subscribe to the newsletter and stay updated on the real estate world". You can also place an attractive button for the client to talk directly with the real estate agent like: "Contact me!". This not only allows you to increase your database but also to continue talking with potential clients organically.

However, pay attention to the number of pop-ups, as when used excessively, they can become intrusive.


7) Create internal links

Besides being a good SEO practice, linking pages within the real estate site is a simple and powerful technique that keeps clients navigating for longer. Just place links within your articles, directing visitors to other parts of your page.

For example, if you have a blog article about "how to sell a house" and you add a link to another article on your site about "tips to improve property value", the visitor will click and, in this way, will continue to explore your site, increasing the chance of converting them into a lead.


8) Avoid technical problems for the visitor

Ensure that your website opens correctly both on mobile phones and on computers. Pay close attention when visiting your own site and make sure there are no images or links with errors.

An extra tip...

Test your real estate website as if you were a client! Grab your mobile phone and see if you can quickly and effectively find the most important information. With the creation of a premium site by eGO Real Estate, you guarantee that your page will already have the correct settings for all mobile devices, being an exclusive and differentiating solution developed for the real estate market.

Source: SUPERCASA
General, Real Estate Market, Lifestyle, Tips