How to Add Value to a Property with Home Staging Techniques

Preparing a property for sale is one of the most crucial steps to maximise its price. One of the most effective strategies to achieve this is home staging—a set of techniques designed to enhance the property’s potential by making it more appealing and functional to prospective buyers. Studies show that staged properties can sell for up to 20% more, representing a significant increase in the final sale price.

In addition to boosting the sale price, home staging also reduces the time the property spends on the market, in some cases cutting it down by half or even two-thirds. A well-presented home allows buyers to quickly see its potential, connect emotionally with the space, and make buying decisions more easily. A smart layout helps buyers better understand how each area of the property can be used.

One of the main advantages of home staging is that it helps buyers better perceive how space can be optimised. For example, placing a suitably sized bed in a bedroom allows buyers to better grasp the room’s dimensions, making the property more attractive and practical. This sense of efficient space use contributes to a more favourable impression, highlighting comfort and usability.

While interior aesthetics are important, the property’s exterior also plays a crucial role in creating a good first impression. Investing in the façade, keeping the paintwork fresh, and maintaining the garden can attract more buyers right from the first glance. A positive initial impression can be a decisive factor in the sale.

Here are 5 practical ways to apply home staging:

Neutralising and organising rooms ensures buyers can easily visualise the property’s potential. Organised spaces tend to feel bigger and more functional. Create a versatile environment free from personal photos and excessive decorations so buyers can picture themselves in the space.

With eGO Real Estate, you can highlight these improvements by strategically organising your image gallery and placing the most appealing photos at the top.

Well-lit properties convey a sense of spaciousness and comfort—key to winning over buyers. Use light, airy curtains and avoid furniture that blocks natural light. Painting the walls in neutral tones like white, beige, or light grey further enhances the sense of space.

eGO Real Estate allows you to upload high-quality, professionally edited images that amplify visual impact. A well-lit property with polished visuals attracts more online interest and increases visibility. These images are also distributed across various platforms, enhancing your property’s exposure.

Home staging isn’t just about removing clutter—it’s also about adding thoughtful decorative elements that make the space feel welcoming. Small touches like cushions, rugs, or artwork can make a big difference without overwhelming the space.

With Virtual Tour by eGO and immersive video tools, you can showcase these decorative details and let buyers explore the home remotely before booking a visit. These Virtual Tours by eGO Real Estate are also valued by property portals, improving organic ranking and making your listing stand out.

Each area should serve a clear purpose. Small bedrooms, for example, can be shown as home offices or flexible spaces. Use furniture proportional to the room size to help buyers gauge the scale.

eGO Real Estate allows you to communicate these ideas effectively through detailed descriptions and automated marketing strategies that help target the right audience. A well-structured and versatile layout makes the property more attractive and easier to sell.

First impressions matter. Invest in the external paintwork, garden maintenance, and entrance lighting. Well-kept doors, clean paths, and healthy plants all contribute to a strong initial impression.

Thanks to eGO Real Estate’s integration with major property portals, improvements made to the exterior are seen by a wider audience. Featuring great façade images and highlighting them in the description reinforces value from the very first contact. Arranging your photo gallery to show staged areas first ensures a better and more memorable first impression. Take advantage of eGO Real Estate’s distribution network across 200+ property portals and social media to boost visibility and impact.

Home staging goes far beyond decoration—it’s a strategy to enhance a property’s value by showcasing its strengths and creating an inviting atmosphere. With eGO Real Estate, this strategy becomes even more powerful, ensuring your improvements are properly promoted and lead to faster, more profitable sales. When well executed and promoted, home staging can bring significant financial return and satisfaction for both seller and buyer.

Source: SUPERCASA